KSI Net Worth Forbes 2024: Real Name, Age, Songs, & After Prime
KSI Net Biography
| Full Name | Olajide Olayinka Williams Olatunji |
| Nick Name | KSI |
| Date of Birth | June 19, 1993 |
| Age | 31 (as of 2024) |
| Birthplace | London, England |
| Nationality | British |
| Father’s Name | Olajide Olatunji Sr. |
| Mother’s Name | Yinka Olatunji |
| Siblings | Deji Olatunji (YouTuber, ComedyShortsGamer) |
| Girlfriend | Not publicly disclosed (as of 2024) |
| Wife | Not married |
| Profession | YouTuber, Rapper, Boxer, Entrepreneur |
| Height | 6 ft 0 in (183 cm) |
| Weight | Approximately 90 kg (198 lbs) |
| Eye Color | Dark Brown |
| Hair Color | Black |
| Monthly Income | $2M |
| Annual Income | $15M |
| Net Worth (2024) | $30M |
| YouTube Subscribers | Over 40M (combined channels) |
| Main Revenue Sources | YouTube, Music, Boxing, Business Ventures (Prime Hydration, XIX Vodka, Sidemen) |
| Known For | YouTube (Sidemen), Music, Boxing |
| Residence | London, England |
| Notable Fights | Logan Paul (2019, won), Tommy Fury (2023, lost) |
| Merchandise | Sidemen Clothing Line |
| Business Ventures | Prime Hydration, XIX Vodka, Misfits Boxing, Sides |
| Charity Work | Regular donations and charity matches |
| Education | Attended Berkhamsted School (did not pursue higher education) |
| Zodiac Sign | Gemini |
| Social Media | Instagram: @ksi, Twitter: @KSI |
| Last Updated | 2024 |
KSI Early Life
Olajide Olayinka Williams Olatunji, better known as KSI or JJ, was born on June 19, 1993, in London, England, into a family of Nigerian descent. Starting his YouTube journey in 2009 under the name “JideJunior,” later evolving into KSI (Knowledge, Strength, Integrity), he began creating FIFA gaming content from his bedroom while still in school.
His early success on YouTube came through his unique combination of gaming commentary, humor, and infectious personality, quickly building a loyal following that would serve as the foundation for his future empire.
KSI Age and Career Timeline
At 30 years old in 2024, KSI has accomplished more than many achieve in a lifetime. His career trajectory from teenage YouTuber to international superstar spans multiple industries and ventures. Throughout his twenties, he strategically expanded his brand beyond social media, venturing into music, boxing, and entrepreneurship, demonstrating remarkable business acumen at such a young age.
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KSI Music Career and Discography
KSI’s music career has evolved from novelty rap songs to legitimate chart success. His discography includes multiple hit albums and singles, with notable releases like “All Over the Place” (2021) and “New Age” (2019) achieving commercial success. Recent collaborations with established artists and his own record label, The Online Takeover, have further cemented his position in the music industry. His singles like “Holiday,” “Don’t Play,” and “Really Love” have consistently charted in the UK Top 10, proving his legitimacy as a musical artist.
KSI Boxing Career
The transition into boxing marked a significant chapter in KSI’s career, beginning with his amateur fight against Joe Weller in 2018. His two highly-publicized fights against Logan Paul (2018 amateur and 2019 professional) not only generated massive pay-per-view numbers but also established him as a pioneer in influencer boxing. His recent return to the ring has shown continued success, with victories over multiple opponents in 2022-2023.
Boxing Matches: High-Profile Paydays
KSI’s boxing career has provided substantial boosts to his net worth:
These high-stakes matches have not on
KSI Prime Hydration
Perhaps KSI’s most successful business venture to date is Prime Hydration, co-founded with former rival Logan Paul. Launched in January 2022, the brand has achieved phenomenal success, reaching a reported valuation of $1.25 billion by 2023. The beverage company’s strategic marketing, combined with both founders’ massive social media presence, has created unprecedented demand and retail success.
KSI Net Worth 2024
As of 2024, KSI’s $45 million net worth comes from diverse revenue streams:
- YouTube earnings and social media revenue
- Music royalties and touring income
- Boxing match purses and pay-per-view shares
- Prime Hydration equity and profits
- Brand endorsements and sponsorships
- Real estate investments and other business ventures
Social Media and Digital Presence
| Social Media Platform | Username/Handle | Followers/Subscribers |
|---|---|---|
| YouTube (Main Channel) | KSI | Over 24M subscribers |
| YouTube (Second Channel) | JJ Olatunji | Over 16M Subscribers |
| YouTube (Music Channel) | KSI – Topic | Over 5M Subscribers |
| @ksi | 13M Followers | |
| @KSI | 8M Followers | |
| TikTok | @ksi | 10M Followers |
| @KSIOlajidebt | 2.9M Followers | |
| r/KSI | 1M Members | |
| Snapchat | ksiolajidebt | Followers vary |
Recent Achievements and Future Projects
KSI continues to expand his empire through strategic ventures and collaborations. His recent focus has been on growing Prime Hydration’s global presence, releasing new music, and maintaining his position as a leading figure in the entertainment industry. The success of Prime has opened doors for additional business opportunities and international expansion.
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Personal Brand and Influence
His influence extends beyond mere numbers, as he’s become a role model for young entrepreneurs and content creators. KSI’s ability to successfully transition between different industries while maintaining authenticity has created a blueprint for digital age success. His personal brand combines entertainment, athleticism, and business acumen, resonating with a global audience.
KSI & Logan Paul Prime Brand Ambassadors
One of the most lucrative aspects of KSI’s business portfolio is his role as a co-founder and brand ambassador for Prime Hydration, alongside former rival Logan Paul. Launched in January 2022, Prime has seen explosive growth, with KSI and Logan Paul at the forefront of its marketing strategy. Their combined social media reach of over 140 million followers has been instrumental in Prime’s success.
Additionally, As brand ambassadors, KSI and Logan Paul reportedly earn not just from their equity stake but also receive substantial fees for promotions and appearances. Industry experts estimate that each could be earning £10M ($12.6 M) annually from Prime alone, factoring in both their ownership shares and ambassador roles. This partnership has not only significantly boosted KSI’s net worth but also demonstrated the power of influencer marketing when combined with genuine entrepreneurship.
Frequently Asked Questions
Conclusion
KSI’s journey from YouTube gamer to multi-millionaire entrepreneur exemplifies the potential of digital age success stories. His net worth, while impressive, only tells part of the story – his influence on popular culture, entertainment, and business continues to grow. Through strategic diversification and authentic content creation, he has built a sustainable empire that spans multiple industries.
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His success with Prime Hydration demonstrates his evolution from content creator to business mogul, while his continued presence in music and entertainment shows his ability to maintain relevance across multiple sectors. As he continues to innovate and expand his business portfolio, his net worth and influence are likely to grow further.
Looking ahead, KSI’s future appears bright with multiple revenue streams, a strong personal brand, and proven ability to identify and capitalize on new opportunities. His story serves as inspiration for aspiring entrepreneurs and content creators, showing that with dedication, strategic thinking, and adaptability, extraordinary success is possible in the digital age.
